Social Media for the Startup

Social Media for the Startup

You know how it is, you’re a startup ie. You have no money. As a startup putting together a budget to pay salaries is hard enough. Putting aside a budget to do social media is virtually impossible.

How much should you spend

It’s hard to arrive at an exact amount, because the nature of your startup may be different. If you’re a startup that doesn’t require too much of marketing (most startups do require “too much” of marketing) then you should be able to get by with around 500 USD a month on digital marketing. If on the other hand, you’re a SAAS/online-based company, then you’re digital budget should be at around 2000 USD a month.


What should you spend on

You should spend on Facebook. The big blue social network will be one of the largest contributors to your traffic. You should spend on Google Adwords, and you should spend on Google SEO. Adwords should get you some immediate conversions to keep the cash rolling. SEO will help you out in the long run. Additionally, you should also consider investing in Email Marketing, and Linkedin Ads.

What can you expect


The Cost of Conversion varies from industry to industry. If I’m selling cars, then I can be expected to be paying higher amounts for each conversion, as opposed to a person who’s selling software that bills at 4 USD a month. Convesions will happen from Google, conversions usually do not (directly) happen from Facebook. Facebook has specific conversion based ads that you can try if you’re so inclined.


It’s a chicken and egg argument when it comes to startups and marketing. You need money to market, but you will get money only after you market.





source: social media agency : http://www.thesocialmediaexpert.in/