Don’t waste your time with social media

The title can be a bit misleading. Here are 3 pitfalls/disadvantages of social media that you should be aware of before you get down to it:

Spending Too Less

There’s no point getting on to social media and spending less than you would to wash your car every month. You can indefinitely spend on Facebook, and give expensive retainers to your social media agency – but unless you’re spending the right amount, there’s no value to be gained. The problem, is that with social media, there is no minimum amount, and therefore, people assume that they can spend what they want.

Too Many Networks

Don’t be on every social network under the sun. Be active on a few, and choose those carefully. Being active on Instagram, Pinterest, Google+ and Vimeo may make for additional logos on your website, but will not really add value to your business unless you really spend on them. If you can choose three social networks that you think will add value to your business – then that would be really ideal.

Fear of Exposure

You shouldn’t waste your time with social media if you are scared that people will “run away with your designs”. If you’re really that concerned, then watermark your images. There is no way to make images un-downloadable off Facebook. If people are really that interested, then they can find a way to steal your images. We’ve had innumerable occasions when our designs have been stolen by rival social media agencies. There’s nothing for it. You just have to grin and keep innovating.

Social media can be a dangerous game if done wrong. You need to play your cards right, and #plan.



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social media speaker